Corporate
Government
Climate Change
Corporate design rollout for NSW Government
To support the launch of the NSW Government’s Net Zero Plan, I helped roll out the Plan's new visual identity across a suite of on-brand, corporate templates used throughout the organisation.
Client
NSW Government
Timeline
2021-2022
Team
Creative Director
1x Designer
1x Account Manager
1x Word Designer
What I did
Designed a suite of templates, including documents, ads, posters, and social media tiles.
Net Zero is the NSW Government’s long-term plan to reduce emissions by 70% by 2035 and reach net zero by 2050. Following a successful pitch by branding and creative agency Designer Rice, I joined the project to help roll out the newly developed visual identity across a wide range of communication materials.
Working under the direction of the Creative Director, I was responsible for designing a flexible and cohesive suite of templates, including pull-up banners, long and short-form documents, posters, flyers, B2B ads and social media tiles. Each item had to reflect the new visual identity while remaining practical for government use. Alongside the InDesign versions, I collaborated with a Word designer to create Microsoft Word equivalents and tested them for consistency and usability. I also worked closely with a representative from the Net Zero team to ensure the templates met brand, accessibility, and functional requirements.
Note: Because these were templates intended to be populated by the Net Zero team, the following designs use placeholder copy.
