Editorial revamp for Jetstar’s in-flight magazine

Jetstar Magazine was published by custom publisher, Medium Rare Content Agency. It transformed the publication with a multichannel content strategy that integrated print, digital, and in-flight experiences. The agency revitalised the magazine to address declining readership and lack of digital presence.

As part of the redesign, I worked alongside the creative and editorial teams to revamp the magazine's print edition, creating fresh layouts and updated features that resonated with passengers. The new design focused on enhanced readability and visual appeal, ensuring that content like travel stories, destination features, and lifestyle articles would engage and inspire readers during their flight.

The magazine saw a 10% increase in readership within the first six months of its relaunch, and ended 2020 with 198,000 monthly readers. It contributed to increased media revenue and saw strong engagement in 2019 with 97% of readers reporting feeling engaged with the content. It also won 3 publishing awards—Custom Publication of the Year (2019), Best Transportation Publication (2020), and Best Hospitality/Travel Publication (2020).

Visit this link to see examples of what the magazine looked like before Medium Rare took it over.