Editorial
Travel
Editorial redesign for Toyota’s travel magazine
I led the cover-to-cover redesign of GoPlaces With Toyota, a publication that focused on road-trip-based travel and automotive content, and aimed to strengthen Toyota's brand presence and inspire its customers to explore new adventures.
Client
Toyota Australia
Timeline
2017-2018
Team
4x Editorial
1x Design
What I did
As the sole art director/designer on this magazine, I designed the new-look Summer and Winter 2018 issues cover-to-cover, commissioning photo shoots and illustrated maps for features.
GoPlaces With Toyota served as a key part of Toyota Australia's strategy to engage with its customers through high-quality editorial content that aligned with the brand's values of innovation and adventure.
I spearheaded the cover-to-cover redesign of the magazine, refreshing its visual identity and ensuring a modern, dynamic aesthetic that resonated with Toyota’s diverse customer base. Working closely with the editorial team, photographers, and illustrators, I crafted layouts that showcased Toyota’s products in exciting and aspirational contexts, while maintaining a clear and consistent brand message.
The redesigned magazine featured a bold, visually engaging design that highlighted travel experiences, automotive stories, and lifestyle content, reinforcing Toyota’s commitment to quality, exploration, and adventure. By blending strong visual storytelling with compelling editorial content, GoPlaces With Toyota not only elevated the reading experience but also helped strengthen Toyota's connection with its customers.
Visit this link to see examples of what the old design looked like.
