Branding
Hospitality
Visual identity design for a Blue Mountains cafe
A fresh identity for a cafe nestled in the Blue Mountains, Eden blends modern minimalism with organic warmth. I collaborated with the owners to create a brand that reflects their calm, welcoming space and seasonal, wholesome offerings.
Client
Eden Blue Mountains
Timeline
2024
Team
1x Design
What I did
Developed the visual identity—logo, fonts, colour palette—and designed a suite of starter material including the menu, loyalty card, gift voucher, and merchandise.
Eden is a modern cafe set against the backdrop of the Blue Mountains. The owners had a clear goal: to create a brand that not only felt calm, grounded, and connected to nature, but also stood out in a town full of well-established cafes. They wanted something that felt fresh, welcoming, and considered.
The branding centred around a clean, warm aesthetic with soft, earthy tones. It was created to echo the calm, considered feel of the space and the cafe’s emphasis on honest, nourishing food. From signage and menus to packaging and merchandise, every element was designed to feel cohesive and intentional, helping Eden carve out its own space in the local scene. The final identity feels quietly confident—fresh, refined, and rooted in the landscape that inspires it.
